Social Media Marketing (SMM): A Guide to Building a Strong Online Presence

social media presence

The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 and Facebook in 2004. Over the next several years, social media platforms such as Twitter, Instagram, and LinkedIn emerged, providing businesses with new opportunities to connect with customers and reach new audiences. The rise of […]

Paid, Earned, and Owned Media: Understanding the Differences and Benefits

paid owned and earned media

In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of media exposure they can use to reach their target audience. Paid media, earned media, and owned media are three of the most prominent forms of media exposure, and they each have their own unique benefits […]

What Is ‘Cancel Culture’ And Is It Effective? [Cancel Culture Examples]

cancel culture

Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change, it also has the potential to be used as a form of public shaming and mob justice. It’s important to consider the nuances and complexity of individual cases when discussing […]

Guide to Conducting a Website Audit to Increase SEO [With Checklist]

website audit

A website audit is an essential step in improving a website’s online presence. By analyzing the website’s technical performance, content, and user experience, a website audit can identify areas that need improvement. By addressing these issues, a website can improve its SEO and provide a better user experience. What is a website audit? A website […]

What is a Press Release? [Guide to Writing a Press Release]

press release

One of the primary reasons why digital marketing is so important is that it gives you control over the narrative surrounding your brand. While blogs, social media posts, and newsletters provide a fantastic medium for demonstrating your knowledge and value, understanding how to write a press release is another important tool to have in your […]

The 2023 Guide to Marketing Strategies

marketing strategies

Getting attention from customers and finding new ways to connect with them is a core point of interest for all marketing efforts. Brands want to find new ways to engage their customers and show them just how great their offerings are. Of course, to accomplish this, companies must use critical thinking, data, and creativity. A […]

Everything You Need to Know About Publicity Stunts

pr stunt

Generating attention for a brand is just a standard day in marketing, but there is one type of marketing and public relations (PR) tactic that always gets people talking–publicity stunts. A publicity stunt is a highly effective way to draw a lot of attention from the public, but whether that attention is good or bad […]

20 Task Management Tools to Redefine Team Collaboration

Task management software is helping teams all around the world to revolutionize their work processes. With the help of the right system, a team can easily reach its goals and enhance its collaboration efforts. Everyone has a different opinion on what makes the best task management software, but task management tools are being used by […]

Public Relations 101: Why is Public Relations Important?

pr 101, guide to PR

From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for maintaining a positive image, every action and every choice is important. Fortunately, public relations tactics can help personal and commercial brands to increase awareness, generate more leads, and navigate unpleasant […]