SEO For Beginners – Rank Your Website Now!

two girls sitting while working on a laptop

If you are just starting your online business then I want to give you a quick tip regarding SEO. You need to realize that it’s your competition on the search engines who determines where you rank for your keywords. This should not be too difficult a realization since everyone who is on the internet is […]

Creating the Perfect PR for Growth Strategy

A PR design in the Formate of Green letters design

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

The Perfect Toolkit for Journalist Pitching

a man writing on glass mirror, the 5 pieces of Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.

The Perfect Media Kit Guide

The Perfect Media KIT Guide

What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?

A PR Strategy is Always Needed

a joint puzzle with letter P & R

When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.

Email Pitching to Journalists

Otter Blog

As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?

Why Your eCommerce Product Needs PR

ecommerce written on keyboard

Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.