Maximizing Your Event Publicity: Tips and Tricks for Successful PR
Hosting an event can be an effective way to generate publicity and PR for your brand, but it’s certainly not a guarantee. Every avid event planner will know that the preparations are the most exciting part — but it’s also your time to plan exactly how you can leverage the day to ensure your best […]
The Power of Influencer Marketing in Growing Your Business
The purpose of companies is to create value for their key stakeholders, but especially their consumers. As such, companies need to figure out ways to reach those consumers through their marketing initiatives. “Today’s consumers are significantly more clever than those of yesteryear,” says Scott Bartnick, co-founder and CEO of Otter Public Relations. “They are […]
The Impact of Reputation Management on Your Business’s Success
The business world can be a fickle place. With the click of a button, you can go from being the hottest viral sensation to having no one talking about you at all or — worse yet — talking negatively about you. It can be extremely frustrating for a business that’s currently looking to scale, […]
10 Tips for Securing Top-Tier Media Coverage in Your Industry
One of the best ways to generate buzz for your brand is to secure media coverage in the top outlets for your specific industry. Getting top-tier media coverage may seem nearly impossible, like screaming into the void hoping someone will hear you, but there are ways to get the top-tier outlets to pay attention to […]
How to Remove Negative Articles from Google
Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.
How to Improve Search Engine Optimization — Backlink Building
Implementing a solid link building strategy can do wonders for your business’s rankings in the search engine results.
Online Reputation Management Public Relations — Insider Key Tips and Hacks to Manipulate Results
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.
How to Look For and Find Journalist Requests
As a small business, thought leader, or budding entrepreneur, finding journalist requests is an affordable alternative to traditional PR strategies.
How To Align Your Brand With Media Outlets
When it comes to pitching to the media it’s key to align your brand with the specific publication.
How to Create a Crisis Management Plan
The most important aspect of crisis management is ensuring that there is a plan in place to mitigate harm if a one does arise.