What is Branding? Why is Branding Important?

It’s 2021 and you’ve finally decided to begin your entrepreneurial journey. Congratulations on being a business owner! You know what service or product you’re going to promote, you have a name for your company… now it’s time to begin branding it. But, what exactly is branding, anyway? And why is it so important when starting […]

Are Public Relations And Marketing The Same?

You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe you work in one and yet you still might find yourself asking, quietly, and ashamed: are marketing and public relations actually the same thing? Don’t fret, you’re not alone! While […]

Is Social Media Marketing Worth It?

If you’re a business owner or entrepreneur, you are probably familiar with the term “social media marketing.” It seems as if every other business is on social media these days and you might be wondering: are Facebook, Linkedin, and Instagram too saturated for your business to succeed? Is it even worth it to promote your […]

How Marketing And Design Work Together

Is design really that important when it comes to curating a successful business? Let’s set the scene: you are an entrepreneur. You own a small business, or maybe you are your own brand. You have many ideas in your head about how to make your business come to life, but you’re unsure of the best […]