THE 10 Basic Rules of Crisis Management in Public Relations

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For every business, there’s always that one time when you need to manage a public relations crisis. Your response to this situation can either give your brand the spotlight edge it needs or cause considerable damage that you and your organization may never recover from. Any business, at one point, will face some sort of […]

How to Become A Trusted Source For Reporters as a Financial Advisor

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Have you ever seen your fellow financial advisors getting all the ink? Do you wonder what it takes to qualify as a quoted expert in your field? Do you know how they became trusted sources? Better still, has a reporter ever called you for insight about financial advisory matters? If you’ve seen your competitors getting […]

How to Write a Perfect Guest Post

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Everyone, yourself inclusive, knows how important the role of content is in boosting marketing. You create good content already and have built up quite a following of followers who subscribe to your blog posts and share with an even wider audience. While this feat is admirable, it does not take into consideration certain people who […]

Tips for Promoting Your Blog Content Across Social Media Platforms

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I know you wish that publishing your post is enough to get the traction you need but then, it’s just the beginning as bloggers and journalists now know. A major contributing factor to the success or otherwise of your work is how well you can promote it on social media.  Why is this so? Your […]

PODCASTS AND THEIR PR STRATEGY NEAR YOU? OR PODCASTS AND THEIR PR POWER

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With Google planning to increase global podcast listenership, now is the right time to consider podcasts as part of your wider PR strategy. If you’ve not been paying attention, podcasts are among the fastest growing media around, and you’re already missing out by a mile. According to Edison Research, more than 22% of Americans listen […]

HOW TO WRITE A PRESS RELEASE

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A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line. Body. Contact Details. So, you would expect that entrepreneurs and professionals will know how to write one. Unfortunately, many do not. There is an expected standard, which is natural for […]

4 Ways to Boost Your Profile Using PR to Your Advantage

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Chances are that you do not have your own PR person like most public figures. But then, if you’re a public figure, PR person or not, you still need to be actively involved in creating a strong reputation for your brand. Whoever you are and whatever you do, you need to be able to build […]

15 Valuable Life Lessons You Can Learn From Entrepreneurs

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Every challenge is an opportunity to learn and become a better version of yourself. Whether this challenge is personal, financial or has to do with your business, there are certain lessons you can take away from such circumstances to help you grow and thrive once again. These life lessons cannot be forgotten in a rush. […]

10 Steps To Help You Sell Your Businesses Successfully

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You probably have genuine and practical reasons for wanting to sell your business and that’s good. However, the process of selling your business is mostly complex, rigorous, and time-consuming. This is more so when you are groping about it without the right compass. A successful merger and acquisition (M&A) should benefit the employees, buyer and […]

5 Important Business Tips for New Entrepreneurs

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Like every new experience, starting a business comes with its own set of mixed feelings, complex decision making, difficulties and stress but if you get it right from the start it will be very fulfilling at the end. No matter how much experience you may have in growing a company, starting one is a different […]