I’m the VP of Media Relations here at Otter PR. You can find me hard at work building partnerships with our media contacts to land you coverage in your dream publications
As one of Otter PR’s most widely-traveled, wanderlust-inspired team members, Lara fits seamlessly into her role as VP of Media Relations. She brings with her a decade of professional experience in communications and connecting with people from different cultures all across the globe.
Lara received her BA in Latin American literature in 2018. Her passion for literature, language, and writing has translated into her undeniable skills in cultivating and nurturing relationships with publications and media contacts throughout a wide array of different industries.
Favorite Client Types
Lara loves working with clients from diverse backgrounds and disruptive companies that are challenging stereotypes and breaking the mold. She enjoys crafting stories and reaching out to media outlets to establish key partnerships in order to land Otter PR’s clients their desired placements in media.
Otter Things to Know
Lara is bilingual and has lived in five different countries — Argentina, Mexico, Ireland, Colombia, and the US, but her love for adventure doesn’t stop with traveling. Prior to joining Otter PR, Lara’s initial introduction into the world of professional media started when she launched her podcast Cats, MILFs & Lesbian Things.
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
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