I’ll be your account strategist! I look forward to hearing your story and collaborating to help strategically develop your brand identity and grow your platform.
Hollie Boodram is a public relations account strategist and manager at Otter PR who oversees multiple account executives and all their client accounts as a supervisor. She has a BA in English and communications and a post-graduate degree in public relations and media technology.
Hollie works with clients in an array of industries spanning from business and technology to lifestyle, beauty, and fashion, landing them coverage in top-tier publications such as Bloomberg, Forbes, Entrepreneur, TODAY.com, iHeartRadio, Fortune, Bustle and many others. Her current combined press coverage across all of her clients total into the billions in regards to engagement rates and readership.
Favorite Client Types:
Hollie loves working with clients in the sports industry where she can best put her experience to use. She also enjoys helping clients find and refine their stories, and coming up with creative pitch angles that will make them stand out. She prides herself on building relationships with her clients through trust, constantly evolving her communication strategies to support their brands. Working with a wide portfolio allows her to understand how to position any client under any niche to their specific stakeholders and communicate effectively to build their brand and business.
Otter Things to Know:
Hollie is a former professional cheerleader of the Canadian Football League with the Hamilton Tiger-Cats. She was also part of innovating and building out the “Second Screen Experience” — an interactive second interface to interact with during games — when she interned with the NHL team, the Pittsburgh Penguins. During this time, she also ideated other frameworks that have since been implemented within the Pittsburgh Penguins, including spearheading and managing a content marketing print and digital media campaign that secured over 2 million unique engagements and over $70k in sponsored partnerships. Keep an eye out for many more of her ideas being implemented at the Penguins!
In her free time, Hollie loves to travel. She loves adventure and has been to almost every continent. When she’s not hard at work, she can be found eating at a new restaurant, working out at the gym, running, reading an inspirational book, or spending time with friends and family.