Hollie is a recent PR postgraduate student with experience predominantly in
sports and corporate communications. A self-proclaimed foodie, Hollie spends her spare time keeping fit, traveling, and spending time with friends.
Hollie Boodram is communications and public relations professional with the goal of using her skills and platform to drive change and challenge the way people think through storytelling. She completed her Undergraduate Degree in English, Cultural studies and communications at McMaster University in Hamilton, ON, Canada and Post Graduate in Public Relations at Humber College in Toronto, ON, Canada.
Between undergrad and post-grad Hollie worked in content marketing for a print and digital media company MediaPlanet where she project managed a content marketing print and digital media campaign. This required her to pitch ideas to clients over business in healthcare industries, utilize influencer marketing and consult clients on content direction outlining objectives and key messages to captivate the target audience and increase ROIs. In her former role as a communications and social media coordinator for PDMentality Basketball Academy, she managed all social channels and utilized digital marketing skills to maintain and continually grow engagement for the social and website. She created a comprehensive strategic communications plan for PDMentality where she rebranded the business to create a unique and cohesive brand identity to stand out in a saturated market and utilized her data analytics skillset to promote social content, curating content for a higher SEO.
She also re-wrote the website copy through WordPress and actively updated the resource page. I also created a new homepage video which garnered high engagement on social platforms and drove traffic to the website. Having previously cheered in the Canadian Football League with the Hamilton Tiger-Cats and initially doing game operations for them, she learned the ins-and outs of the sports industry which then drove her to pursue communications from a corporate standpoint. This is what led her to a competitive internship with the NHL club, the Pittsburgh Penguins where she worked in a communications based role CSR and community strategic initiatives. This solidified her passion for communications as creating ideation/tactics and reaching business objectives fueled her creativity and drove her work and ability to be strategic. The amalgamation of her personal and professional passions have lead her to a career in Public Relations and communications which was always the ultimate goal.
The combination of her personal soft-skills mixed with her professional and academic skills and experience help her navigate and thrive in the fast paced world of PR dealing with an array of clients, journalists and curved balls daily.
Fun facts: Some Career Accomplishments: Publishing an editorial content marketing campaign in the Toronto Star, one of the biggest news outlets in Toronto reaching 2 million audiences. Innovating and building out “the second screen experience” when I interned with the NHL, Pittsburgh Penguins. It is an interactive second interface to interact with during games. We carefully crafted every aspect of the second screen, what it would look like, how it would work and engage fans and built partnerships into each aspect. Through partnerships, an initial version of the concept made over six figures. Many other ideas of mine are being implemented at the Penguins, but have yet to launch. Getting a client on the Today Show site twice, on two different Iheart Radio stations, and one client in all the large tech publications. I love to travel, I’ve hit almost every continent, and love adventure. In my spare time I can be seen eating at a new restaurant, at the gym, running, reading a good inspirational book or spending time with friends and family.
Thank you for visiting my page! I look forward to helping you achieve your media relations goals.