Background:
Ciana is a graduate of the University of Florida, where she earned her Bachelor of Science in Public Relations with a specialization in Criminology. With a strong foundation in marketing, storytelling, and client relations, she brings a diverse professional background to her work at Otter PR.
Before joining the Raft, Ciana gained experience working with major brands like the Tampa Bay Rays, American Landmark, and Carnival Cruise Lines, where she led high-impact marketing initiatives, managed global entertainment revenue programs, and honed her skills in internal communications and consumer engagement. Her unique blend of corporate, entertainment, and experiential marketing experience allows her to craft compelling narratives that resonate across many different industries.
At Otter PR, Ciana now brings this depth of experience to her role as a publicist. Her background enables her to craft compelling narratives, build authentic media relationships, and advise clients across industries with confidence and clarity. She leverages her diverse skill set to help clients elevate their brand and share their stories with purpose.
Favorite Client Types:
Ciana particularly enjoys working with brands in the lifestyle, health and wellness, travel, and entertainment spaces. With her background in both digital marketing and live experiences, she’s especially excited to help purpose-driven brands grow their visibility and make an impact through strategic, meaningful media coverage.
Otter Things to Know:
Originally from St. Petersburg, Florida, Ciana is a lifelong sports fan, dedicated traveler, and live music enthusiast. Her favorite travel memory so far is island hopping through Greece, and she’s always up for a new adventure, whether it’s trying a new restaurant, attending a game, or catching a concert. When she’s not working, you can find her exploring local food scenes, cheering on her favorite teams, or planning her next trip.