6 Elements Your Brand Must Have

brand word written on a paper cover

Table of Contents

Your brand is how people see your business, what they say about you. It is the impressions they get from you, whether you control them or not. That brand identity will be built on four important pillars:

  1. What your brand says.
  2. What values your brand has.
  3. What way your brand chooses to share your products.
  4. What feelings your brand wants to cause in your customers.

This is important because it will help you stand out in your industry and be seen as different from your competitors. To achieve this goal, you need to know your industry, your competition, and your audience. For that very reason, your brand needs to be strong and defined very clearly. In this article, you will find 6 elements your brand must have.


What elements does your brand need?

  1. A Name.

It has to be unique so it is hard to imitate or be confused with any competitors. At the same time, it should allow you to broaden your horizons in the future. Don’t let your name restrict the future of your brand.

  • A Mission and a Vision.
A Mission and a Vision

Be clear on what your brand is passionate about and how that has pushed you to do what you do. In it, you can include any philosophies you may have. Your mission and your vision should answer four very important questions: what you do, how you do it, who you do it for, and what value are you adding.

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  • An Audience.

Create a profile for your desired customer and aim your brand towards that target. Keep in mind the age, gender, location, income, and education level of the audience you are trying to reach. It is important to create a personal connection to them and make sure they are attracted to what your brand represents.

  • A Logo.
Logo Is an Important Element Of Your Brand Need

This is how people will recognize your brand which is why you need to make sure you create one that represents you and will help you stand out. Choose the perfect colors and the appropriate places where the logo should be included.

  • A few Selected Colors.
colors scheme

You should have a group of colors that will represent you. They can be used on your website and any social media accounts related to your brand. Keep in mind they need to make you stand out and be remarkable.

  • A Font.

Just like the colors and the logo, your brand needs to have a font that makes it recognizable. This will give you consistency and will show your brand’s personality.

Usable Common Fonts

These six elements are necessary for your brand identity. You need to be very clear on what they mean to your brand, what kind of message you want to give, and what kind of brand you want to be. By keeping consistency between these elements, you will be able to stand out and outshine your competitors. This brand will allow you to create a connection with your customers that will lead to your success and the achievement of all your business’s goals.

Tags: brand image, business guide, business success, PR
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Scott Bartnick

Scott Bartnick has been nationally recognized for his business acumen. He is a nationally renowned author, ecommerce specialist and media expert. As co-founder of Otter PR, a multi-million dollar media agency, he works with top thought leaders and brands to break into mainstream media.
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