What is Branding? Why is Branding Important?

in a table keyboard and paper models

It’s 2021 and you’ve finally decided to begin your entrepreneurial journey. Congratulations on being a business owner! You know what service or product you’re going to promote, you have a name for your company… now it’s time to begin branding it. But, what exactly is branding, anyway? And why is it so important when starting […]